One of the better World Basketball Festival experiences in Washington D.C. last week was an actual “experience” in itself. Nike walked the media, through a detailed, step-by-step tutorial on how the Nike+ technology works in the Lunar Hyperdunk. The Swoosh set up three stations at the Armory Center for each person to visit and learn how to install the Nike+ sensors in the Hyperdunk’s insole, how to “track one’s game,” and how to navigate through the Nike+ Basketball application. Following the activities in those three stations, everyone put the technology to test and “tracked their game” by playing a series of 5-on-5 games. View the full Nike+ Experience recap below.
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