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New Article: Jay-Z Executive Producing NBA 2K13

Tuesday, July 31, 2012


Jay-Z is expanding his empire again, this time combining his love of basketball with 2K Sport’s popular video game franchise.

Hov announced on Monday that he will serve as executive producer on the forthcoming NBA 2K13 video game, due out on Oct. 2. The rapper and part-owner of the Brooklyn Nets revealed a new trailer for the game on his Life + Times website, featuring narration from Michael Jordan and Jay-Z’s own song “Public Service Announcement.” The 13th installment in 2K Sport’s series is currently available for pre-order and will be playable on PlayStation, Wii, Xbox 360 and more.

It is not yet known what other song’s of Jay’s will be included in the NBA 2K13 soundtrack, but previous installments of the game have featured both indie rock and hip-hop songs. Additionally, the series has enjoyed a longstanding relationship with the hip-hop industry. The soundtrack to NBA 2K6 featured a selection of underground rap artists compiled by RJD2, and NBA 2K7 was produced by Dan the Automator.