New Video: Sacha Baron Cohen Dumps Ashes On Ryan Seacrest

He may not have taken best fashion honors, but Sacha Baron Cohen usurped the attention on the red carpet before Sunday's Academy Awards — by dumping “Kim Jong Il’s ashes” all over E! host Ryan Seacrest.

The 40-year-old actor showed up in full costume and full character as Admiral General Shabazz Aladeen the titular despot from his upcoming movie, “The Dictator.”

"Ryan, hello! Death to the West," Cohen greeted Seacrest.

When Seacrest provided the straight line as to why Cohen was carrying an urn with the late North Korean dictator Kim Jong Il’s likeness on the side, the actor explained in a thick Middle Eastern accent:

“It gave me the opportunity to bring my dear friend and double tennis partner Kim Jong Il. It was his dream to come to the Oscars and be sprinkled over the red carpet and Halle Cerry's chest again."” Cohen said, before seeming to trip and dump the urn’s contents all over Seacrest’s tuxedo.

“If someone asks what you are wearing, say Kim Jong Il,” he said as he was escorted away by security.

Earlier in the week, Cohen had reportedly been banned from appearing at Sunday’s ceremony, by Academy of Motion Picture Arts & Sciences officials who feared the publicity stunt would overshadow the Oscars.

Right about now, Seacrest probably wishes he was.

There was an apparent change of heart later in the week.

“We’re thrilled to have him and he’ll be on the red carpet dressed as ‘The Dictator,’ Oscars producer Brian Grazer told “Extra” on Friday.

Story by: Ethan Sacks / New York Daily News