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New Gear: Despicable Me 2 x ICECREAM T-Shirt

Wednesday, June 26, 2013

After composing Despicable Me‘s soundtrack, Pharrell is back again on production for the animated film’s sequel. In celebration of Despicable Me 2, Pharrell took the chance to release a limited edition T-shirt via his ICECREAM imprint, showcasing a number of collaborative graphics from both entities. Featuring the film’s popular minion in conjunction with ICECREAM’s skateboard and cartoon sensibility, the T-shirt features both front and back designs in addition to branding from both labels on the sleeves. Aside from overlooking the soundtrack, Pharrell also recorded “Happy” — a soulful, upbeat hit for the album. Look out for the Despicable Me 2 x ICECREAM T-shirt to be released via the ICECREAM online store and NYC flagship store on June 26 with a retail price of $38 USD.