New Article: G.O.O.D. Music “New Religion” Complex Magazine August / September 2012 Issue

As Kanye West himself said earlier this summer, there's a real healthy sense of competition in hip-hop right now. But with all the crews gunning for that top spot, it's hard to argue with the fact that Yeezy's G.O.O.D. Music collective has the strongest lineup in the rap game. Just take a look at the faces featured on our latest cover: Kanye, Kid Cudi, Common, Pusha T, Big Sean, John Legend, 2 Chainz, and Q-Tip. From enduring icons to fresh young hitmakers, everyone in the G.O.O.D. crew is bringing something serious to the table.

With G.O.O.D. Music's debut album Cruel Summer dropping on September 4, it was a no-brainer to collaborate with DONDA on the cover from our August/September issue. After photographer NABIL captured the crew's chemistry, Complex's editor-in-chief and chief content officer Noah Callahan-Bever sat down with seven of the key players in G.O.O.D.'s roster for an insightful roundtable discussion about what it's like working under the guidance of coach Kanye. The issue officially hits stands on August 7, but we're giving you access to the full cover story right now...

Kanye West is presently re-envisioning your world. That’s right, if the 35-year-old multi-disciplinary artist has his way, DONDA will rule everything around us. Seven-screen cinema, womenswear, menswear, design of all kind, even education—he has a plan for it all. But it starts with music. G.O.O.D. Music, to be specific. West has cultivated a wildly diverse range of talents—including John Legend, Common, Kid Cudi, Pusha T, Big Sean, Q-Tip, Mr. Hudson, Teyana Taylor, Cyhi, D’Banj, Hit-Boy and (unofficially) 2 Chainz—and will be releasing the ensemble’s first group album, Cruel Summer, this month. Complex assembled the massive—minus Kanye, who maintained his “no press” policy—for the first time to discuss this project, the crew’s creative chemistry, and West’s new world order....(CLICK HERE TO READ ARTICLE)