The collaboration between Strada Customs and YOTEL was formed to reflect the growing ’fixed gear’ cycling culture in Manhattan and surrounding boroughs. Curated by Stink Grenade Studios, Strada Customs partnered with YOTEL to build 6 co-branded bikes. Each bike features a customized seat made with suede fabric and contrast-colored stitching in a quilted pattern, that complements YOTEL’s iconic brand colored bikes in purple and green. Offering a fleet of bikes as a free amenity to hotel guests this summer.
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