New Gear: Nike Sportswear Holiday 2010 Collection

Inspired by sport and Nike’s elite performers, Nike Sportswear’s Fall/Holiday 2010 collection looks at Nike’s esteemed history in Running for inspiration. From the early innovation of Bowerman, to the Athletics West program of the late 70’s, Nike’s design team doesn’t just look back at the amazing archives of products, philosophies and stories, but looks to continue to innovate for athletes today. Whether that is in the form of reshaping footwear and apparel for a new era, or taking the best parts of creations of the past and remixing elements to create all new styles. Looking at some alternative running clubs that are surfacing around the world, there’s an obvious movement towards a new way the world see’s running. No longer is the daily runner conservative and single-focused, but they’re creative, influential, and uses running not just as a means to stay fit, but to break away and find a creative space.

NSW DESTROYER: The NSW Destroyer Jacket is Nike Sportswear’s take on a high-school classic, the letterman jacket. Like the AW77, The NSW Destroyer Jacket is released in a number of different ways for Fall/Holiday 2010, for men and women. The challenge wasn’t to redesign the classic letterman jacket, but to improve some of the elements of what was already an iconic piece.