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New Kicks: DJ Am x Nike & DJ Premier x Nike Quickstrikes

Tuesday, January 5, 2010

One of the most anticipated sneaker projects in recent memory started to create a buzz in the sneaker world when news came out that DJ AM and DJ Premier had been working with Nike on their own private label sneaker collection this past year. It was pretty exciting to see Nike take a turn from traditional 'athlete inspired' shoes, and instead collab with arguably the greatest DJ's from each coast. AM was known for being a very well seasoned sneaker afficianado with a Nike collection that exceeded more than 700 pairs. His unique style of music and ability to get a crowd moving helped him become one of the first DJ's to reach a level of super-stardom that no one in his field had yet achieved, opening doors for all DJ's as performers/artists, and also revolutionizing the entire industry. His tragic death shocked and shook the country this past Summer, and unfortunately, this will be the only shoe released from his collection. In mourning the untimely death of DJ AM sneakerhead, vinyl enthusiasts worldwide can pay proper tribute. His own words summed it up best, when breaking the news of his Nike collab on twitter this past Summer: “This is one of the most amazing moments. I just HELD the sample of MY OWN DUNK! I never dreamed this would happen. Wow, THANK YOU G0D!”

The Nike Dunk High Premium Quickstrike “DJ AM” comes in a black/red colorway with reflective 3M accents. The red comes in regular premium leather and the black comes in patent leather to represent the vinyl records he used. The Swoosh is light grey. The perforated heel exposes silver 3m material, and the design replicates the deckplate of the Technics 1200 turntable he spun on. The tongue of the sneaker is decorated with a DJ AM logo tag. Check the pics below, and click the following link to download some of DJ AM's best work, and CRSVR in-store favorites--The Elton Series Mixes. The limited edition QUICKSTRIKE shoes will be available at CRSVR this Saturday at 10:00am. RIP AM. (CLICK HERE FOR LINK)





DJ Premier has solidified himself as one of the best DJ’s and producers in East Coast Hip-Hop by working alongside legends such as the Notorious B.I.G., Jay-Z and Gang Starr. He is hailed as the architect of East Coast hip-hop, and Source Magazine even named him one of the five greatest producers in hip hop history. The Air Force 1 collaboration features brown nubuck, black leather, faux reptile skins, and an icey clear sole with turntables in the backdrop. The limited edition QUICKSTRIKE shoes will be available at CRSVR and on CRSVR.COM this Saturday at 10:00am.