New Trailer: The Short Game

The Short Game is directed by Josh Greenbaum and follows the lives of eight of the best 7-year-old golfers in the world as they train for and compete in the World Championships of Junior Golf. The annual tournament held at golfing mecca Pinehurst, North Carolina, brings in 1500 young golfers from 54 different countries and determines who will be crowned golfs next phenom. In its course, the eight stories entwine to form a fascinating and often funny portrait of a group of very young athletes and their families, in which the narrow-focused, peculiar and highly competitive junior golf subculture becomes both a window into contemporary culture and an inspiring reflection of the human condition. It hits Netflix December 12th.

New Kicks: Nike Snowboarding LunarENDOR Quickstrike

Snowboarding season is here and Nike Snowboarding has unveiled a radiant snowboard boot ahead of the upcoming Olympic qualifiers. Thirty LED lights powered by a rechargeable lithium-ion battery adorn the Swoosh branding and a convenient power button will allow you to illuminate the slopes on command which will likely draw comparisons to Nike’s famous Nike Mag. Underneath this futuristic aesthetic is one of the most advanced snowboard boots ever constructed. Featuring Nike’s acclaimed Lunarlon and Flywire technology, alongside a dynamic support and flex line system, these cutting-edge boots will adapt to the rider’s needs when carving it up in the pipe, park or on the slopes. The LunarENDOR liner and shell, which is reinforced with strobel technology for added heat absorption, round off this striking design. The Nike Snowboarding LunarENDOR QS is set to drop mid-December in limited quantities at select Nike stockists so be sure to keep an eye on the Nike Snowboarding site. (CLICK HERE FOR LINK)

New Gear: Tumi “Knox” Backpack

American travel accessory purveyor Tumi has unveiled this bold backpack as part of its Alpha Bravo collection for the holiday season. Staying on point with its focus on quality and functionality, Tumi has incorporated six compartments into this design. The striking aesthetic is achieved by an all-black base that takes over the bottom two-thirds of the bag and a contrasting white top. Made predominately from Tumi’s signature ballistic nylon fabric, this backpack features leather accents at the top handle, tabs, anchor point for the luggage tag, and above the front zipper compartment. Standout details include the white leather luggage tag that features a beefy brushed metal hinge, contrasting silver branded zipper tags and white shoulder straps. The Tumi “Knox” backpack retails for ¥40,950 JPY (approximately $410 USD) over at Tumi Japan’s online store. (SOURCE)

New Tech: AIAIAI TMA-1 Studio (Young Guru Edition)

 

Look… 

Maintaining AIAIAI’s signature minimalist silhouette, free of overbearing logos and flashy season-dependent colorways, the Young Guru edition of the TMA-1 Studios features a crisp black matte finish highlighted only with red spiral cord detailing at the ear pieces. The cans are a smidgen bigger and bulkier than the standard TMA-1s with the Japanese memory foam finish at the band and ear area, adding significant trimmings to the already bold headset. Nevertheless, the Young Guru edition does still manage to maintain a clean look. With the smooth finish of the foam being a well-suited fit for the matte black frame, the additional padding is a welcome exchange from the TMA-1′s usual small but shiny earpiece cushion, making the bulkier build of the headset a welcome development and adding a cohesive look to the product. Where their successes in frame and earpiece design are apparent, the minimalist design may have also been at the cost of attention to detail, with AIAIAI having overlooked the potential of small and intricate design developments, namely at the cord. The move to include two cords — one for studio use and one for regular wear — does add ease of use for the wearer, but the eye-catching red/black pairing is only continued with the studio cord, while the daily wear cord is limited to a black-only option. A minute, yet visually important detail as the all-black daily wear cord would be better suited in a highlight color. 

Feel… 

The generous padding of silky Japanese memory foam is a fresh and welcome design development, affecting not only the look of the product, but also its feel and long-term wearability. Taking the listening experience from an everyday task to an admittedly luxury experience, the super-soft cushion fits snugly around the ear while the lightweight padding at the band is so light (the set only weighs 180g) that the upper portion of the headset actually becomes barely noticeable. 

Sound… 

The biggest audio engineering development for Young Guru’s edition of the TMA-1s is the change from a set appropriated for a DJ environment into a product designed entirely for a studio environment. Designed to showcase one clean line of sound, the solid audio balance that streams from the TMA-1 Studios makes even the most minimal sound changes noticeable, with the slightest acceleration in a bassline or light clips at vocal edits not going unnoticed. With consideration in eliminating intrusive environmental sounds and to block interference with the user’s listening experience, Young Guru’s TMA-1s not only successfully isolate sounds but also minimizes the listener’s own audio leaks. Having tested and blasted everything from mellow acoustic tunes and hip-hop-heavy tracks to bass-jacking electronic beats, the TMA-1 Studios definitely do manage to elevate the sound of each tune and genre. And although bass-hungry users might prefer to revert to the DJ-appropriated original TMA-1 set, the Young Guru edition definitely provides all-around easy listening and a clean audio cruise. (SOURCE)

New Video: A$AP Rocky - Phoenix (Explicit)

New Trailer: Noah

In Darren Aronofsky's take on the Biblical tale, Noah (Russell Crowe) suffers visions of an apocalyptic deluge, and takes measures to protect his family from the coming flood. Paramount/New Regency are behind the project, being produced by Aronofsky & Protozoa Pictures partner Scott Franklin with Mary Parent. Darren Aronofsky & Ari Handel wrote the script, with a revision by John Logan before production. The cast includes Emma Watson, Logan Lerman, Jennifer Connelly and Anthony Hopkins. At this moment, Paramount Pictures has Noah scheduled for release starting March 28th, 2014 next year.

New Kicks: NIke Air Trainer SC II PRM QS “Megatron"

Nike Sportswear has given the Nike Air Trainer SC II a futuristic makeover with this “Megatron” colorway. Produced for Calvin “Megatron” Johnson, the Air Trainer SC II PRM QS “Megatron” features a black upper with circuit board etchings, a black Swoosh outlined in red, purple inner sleeve, red tongue, and purple and red accents. Underneath is a black and white midsole and inside is a Megatron logo on the insole.

New Gear: Ray-Ban Solid 18k Gold Aviator

Those looking for a more luxurious take on Ray-Ban‘s timeless and badass Aviator are in luck: the shades are now available in solid 18k gold. Popularized by everyone from General Douglas MacArthur in World War II to the Top Gun pilots, The Beatles and Freddie Mercury, this new edition of the classic 1936 release replaces the usual lightweight metal frames with 18k gold and pairs it with the brand’s own top-of-the-line P3 Plus polarized glass lenses. Retailing for a hefty $3,200 USD, the golden pilot sunglasses are limited to just 1,200 pieces and available now directly from Ray-Ban while supplies last.

New Tech: Twitter Unveils New Custom Timeline Feature

The flurry of IPO news isn’t stopping Twitter from releasing new features. The network announced a handful of updates, most notable among them being custom timelines. Up until this point, there were really just a few “types” of timelines: a user’s, the general feed, or timelines from any lists you’d created. Now you’ll have much more control with a custom view.

“You name it, and choose the tweets you want to add to it, either by hand or programmatically using the API…” Twitter explains via its developer blog. “This means that when the conversation around an event or topic takes off on Twitter, you have the opportunity to create a timeline that surfaces what you believe to be the most noteworthy, relevant tweets.”

These custom timelines are public – and from the looks of the initial examples, they’re being sold as complementary pieces to TV and Web event coverage. For instance, Twitter says Carson Daly has a custom timeline as a companion piece to tonight’s episode of The Voice. The Guardian is planning to host a Q&A session soon, and a custom timeline will be created from the most notable content from the discussion.

One of the biggest surprises in all this is that Twitter is not killing off its nearly-forgotten music project. “Twitter #music has created new timelines that present the very best tweets from superstars, best songs with tracks you can play right in the tweet, and the best music Vines.”

The launch is the product of Twitter’s TweetDeck acquisition, and the option will roll out slowly to TweetDeck users – for now, it might expand to the regular Twitter client depending on how intial use goes. Make no mistake, this is definitely a power user feature; media types and Web publishers will be able to access Twitter massive firehose of tweets in order to create sidebar conversations to their own content. Think the Super Bowl, NBA Playoffs, American Idol finales, government elections, presidential debates, the Olympics; these are the types of events that media will take advantage of custom timelines for.

This might bring Storify to mind. Custom timelines may have effectively just displaced the popular topic-focus tweet collecting service (although Storify does pull in content from other social networks, so it’s not Twitter specific). Twitter is allowing users more and more features within what’s traditional been a rather simple service, and definitely catering these tools to the marketing and media types that have become the pulse of the platform. (SOURCE)

New Video: Drake - Worst Behavior

New Trailer: Ride Along

When a fast-talking guy (Kevin Hart) joins his girlfriend’s brother (Ice Cube), a hot-tempered cop, to patrol the streets of Atlanta, he gets entangled in the officer’s latest case. Now, in order to prove that he deserves his future bride, he must survive the most insane 24 hours of his life on a ride along designed to scare the hell out of him. But when the wild night leads them to the most notorious criminal in the city, all bets are off. John Leguizamo also stars in Ride Along, directed by Tim Story (Think Like a Man, Fantastic Four) and written by Greg Coolidge (Employee of the Month). The film hits theaters early next year on January 17th.

New Kicks: Nike and Jordan Brand 2013 Armed Forces Classic Collection

Undoubtedly the marquee matchup of this Friday’s start to the 2013-2014 college basketball campaign is the 2013 Armed Forces Classic. Pitting the Oregon against Georgetown, the event will see the Ducks face off against the Hoyas at United States Army Garrison-Humphreys in South Korea. To mark the occasion, Nike and Jordan Brand have outfitted the premier squads in camo jerseys and matching kicks to boot. While Orgeon will lace up unique editions of the latest Hyperdunk alongside Kevin Durant‘s Nike KD VI, the Hoyas will sport their own version of the Air Jordan XX8 SE. Look for all three pairs to hit the court in the United States Army’s Humphries Community Fitness Center this Friday, November 8 at 8 p.m. EST when the game tips off on ESPN.

New Whip: 2014 Dodge Mopar Edition Challenger

For the unlikely Dodge Challenger enthusiast looking for a little more American muscle flair on the vintage-inspired hot rod, the Michigan-based automaker reveals the 2014 Dodge Mopar Edition Challenger with a shaker hood. Built with the same 5.7-liter Hemi V8 as the standard Challenger R/T, this modern remake offers a through-the-hood exposed engine-mounted cold-air intake system in a satin black color. The Mopar Edition also comes with a Super Track Pak that adds a new steering rack, brake linings, shocks and 20-inch Goodyear Eagle F1 Super Car tires. In additional to some choice interior and exterior trim upgrades to round out the overall aesthetic, this model comes in at a MSRP of $36,995 USD. (SOURCE)

New Tech: Call of Duty: Ghosts’ Safeguide Guide

Call it what you will: Survival, Horde, Guerilla mode; play enough online shooters and odds are you’ve encountered a mode like Call of Duty: Ghosts‘ Safeguard. It features up to four players facing waves of increasingly demanding enemies, and builds upon the 2-player survival mode in Modern Warfare 3. It may feel familiar, but that doesn’t mean it isn’t without its own unique flair.

There are three Safeguard modes to choose from. The first pits you against 20 waves of enemies, the second features 40 waves, and the third offers infinite waves. Throughout it all, you earn experience that transfers to your multiplayer character, and you can earn thousands of points for reaching higher levels. Whatever your end goal, Safeguard is brutal. With that in mind we have some tips on how to survive the onslaught.

Coordinate

Safeguard regularly drops random weapons, killstreaks, and perks throughout each match. Before the first wave begins, you have a 30-second loot round during which you have the opportunity to grab random killstreaks as they’re air dropped throughout the map before they disappear. Sometimes you will get lucky and a sentry gun or attack chopper will land right in front of you, other times they may land on the far side of the map. Depending on the map and your team’s spawn, you could end up with some very good killstreaks – but talk to your teammates. Two people running for the same killstreak is a waste of the limited time you have before the match begins. You can only carry three killstreaks max, so don’t get greedy.

If you get lucky with your drops, and you can coordinate with your team, it’s possible to collect an arsenal that could make your life much easier. Use the killstreaks sparingly, but don’t horde them. More loot drops are coming in future waves, and killstreak support could mean the difference between life and death if you are threatened with being overrun.

Enemies will also randomly drop ammo icons when they die. Grabbing these icons replenishes the primary ammo, secondary ammo, and all equipment for your entire team. If you have the time and can wait a few moments before picking it up (it will disappear, but you have time), use every piece of equipment and unload your clips before collecting the ammo icon. Consider it a brief, glorious moment of overkill.

Use Your All Tools

Each player has a special attack of sorts in the form of a Ghost squad member. This AI-controlled character is activated like a killstreak with a press on the right D-pad, and joins in the fight under AI control for a limited time. Although it may be tempting to call them into the fight anytime it gets rough – he/she usually spawns next to you within a few seconds – these AI controlled squad mates can save your life, and the lives of teammates.

The AI controlled squad mate is one of the few things you can activate while you are bleeding out. They can heal you and any teammates nearby, so if you are stuck far from your team, calling them in is a good last resort. You only have one per life, but when you die and are forced to respawn with nothing, you receive a new Ghost squad member to call.

Taking The Bar

There are two bars in the upper left side of the screen, and you should pay close attention to them both. The first is your weapon damage bar. It begins at level 1 and fills with every shot you land on an enemy (the amount varies depending on the enemy, and you earn more for headshots). Once you max it out, you gain a damage bonus and start over. Enemies also drop star-shaped icons that provide you with an instant weapon damage level up. Earning these damage bonuses can turns most weapons into a powerful enough force to take out an armored enforcer with a only a modicum of ammo. Damage bonuses carry over from wave to wave.

If you do end up dying and respawning with nothing, you still have a chance to save your leveled up weapons. When you respawn make a beeline for the spot you fell. You’ll see a red box that you can grab to reclaim your weapons (but not perks or killstreaks.)

Your teammates won’t see the red box and can’t accidentally grab it either, but you need to hurry – the box disappears quickly. Your best bet is to keep one weapon slot flexible, picking up more powerful weapons as they appear via air drop, but find a weapon you like early on and work on leveling it up. When you get a weapon like the powerful Chain SAW LMG that burns through ammo (it tends to be dropped in later rounds), having a powerful secondary weapon can make life much easier when you don’t have time to reload your primary.

The second bar determines when your team receives supply drops. When the team accumulates enough kills to fill the bar, it triggers an air drop drop of care packages, dropping weapons, perks, or killstreaks; sometimes a combination of all three. The perks you collect stack up, and as long as you don’t die and respawn you keep them throughout the game. If you find a perk or weapon you don’t like, you can double tap a button to change it. Be careful though, it’s random. You may end up with something worse, and you can only change it twice before you are stuck with what is left.

Following Orders

Throughout each match you receive Field Orders, just like in the multiplayer. These challenges can range from recording two kills with equipment to 10 headshots, and the entire team contributes to the totals. These assignments carry over through multiple waves until they’re completed, and your reward is a Death Machine mini-gun for each member of the team. You only have it for a limited time with it, but funnel a large group of enemies towards four mini-gun toting players, and let slip the dogs of war. 

There Is No “Jackass” In Team

Call of Duty is a game that typically allows lone wolf players to thrive. You can jump online, play a few rounds, then jump off and no one is the worse for it. With Safeguard though, the lone wolf player is a liability. All it takes is one person to foolishly go chasing a new weapon or killstreak to bring a round crashing to an end. That player’s teammates are then put in the awkward position of having to decide if it’s better to risk running an enemy gauntlet to save their downed squad mate in a short window of time, or wait for the next round when they will have a weakened teammate following their respawn.

The only way to reach level 20 and beyond is to talk to each other. Find a defensible location and make sure all your entry points are covered. Don’t run off on your own unless it is absolutely necessary. You can also try constantly moving, but that requires you to move as a group. Don’t be that guy, work with your team. (SOURCE)

New Video: Eminem Performs “Survival” and “Berzerk” on SNL

New Trailer: X-Men: Days of Future Past

X-Men: Days of Future Past is directed by Bryan Singer and written by Matthew Vaughn and Simon Kinberg. The sequel features cast members from the original X-Men franchise like Hugh Jackman, Patrick Stewart, Ian McKellen, Halle Berry, Anna Paquin, Ellen Page, Shawn Ashmore and Daniel Cudmore along with X-Men: First Class cast members like James McAvoy, Jennifer Lawrence, Nicholas Hoult, and Michael Fassbender. The present day X-Men are in danger from a mistake in the past, and Wolverine is sent back in time to fix it in order to avoid a dark, terrifying future timeline. Fox releases the film on May 23rd, 2014.

New Kicks: Nike LeBron 11 “Away"

Built off of the best technology Nike Basketball has to offer, the Nike LeBron 11 “Away” sees LeBron James’ go-to model for his work on the road. A black base is built off lightweight Hyperfuse material, locked down and kept tough by red Dynamic Flywire support and a Hyperposite shell. A combination of Lunarlon and Zoom Air cushioning keep these light and low for quick cuts and powerful play above the rim. Check out detailed images of the Nike LeBron 11 “Away” below and look for these to launch at the Nice Kicks Shop in Austin, TX and select Nike Basketball accounts nationwide on November 1st. (SOURCE)

NIKE LEBRON 11 “AWAY” 
Black/Metallic Silver-University Red
Release Date: November 1, 2013
Price: $200

  nike lebron 11 from Nice Kicks on Vimeo.

New Whip: Land Rover Announces Wheelbase Range Rover

Land Rover has officially unveiled its first long wheelbase Range Rover in over 20 years, which is set to debut at the Dubai Motor Show next month. Unlike the preceding Range Rover models, this luxury sport utility vehicle offers an additional six inches of legroom and significantly more recline angle for passengers in the rear seats. A host of luxurious add-on features such as automatic window blinds, a panoramic sunroof, and an option to slide the front passenger seat forward for increased legroom will be included. Customers can choose between an Autobiography and Autobiography Black trim levels, the latter of which will be made exclusive to the long wheelbase line. A bevy of exclusive color options such as Ebony/Lunar, Espresso/Tan and Dark Cherry/Ivory will be offered to those willing to indulge in the premium package. Undoubtedly, the added level of customization and luxury will cement the long wheelbase’s position as the most luxurious sport utility vehicle on the market. With the anticipated announcement of a hybrid version on the horizon, be sure to stay tuned in for more from Land Rover and its upcoming motor shows in Los Angeles and Guangzhou, China. (SOURCE)

New Tech: Handicapping the Youtube Music Awards nominees

So here’s a scenario I’m sure you’re familiar with: Someone in accounting – let’s call her ‘Marci – comes to work on casual Friday sporting a Metallica T-shirt. When that loser Brad snickers about it behind her back, she tells him, loud enough for the whole office to hear, “Suck it, Brad!” And just like that, you’re in love, but you have no idea how to win Marci’s affections.

Well, never fear. I’m a sucker for a few things, including good coffee, fine scotch, sandwiches, and, of course, love, so I’m here to help. Because there are few ways to an officemate’s heart more direct than… wait for it… winning an office pool. And I know you’re thinking, “But the Oscars and the Super Bowl are months away!” Well, someone hasn’t been paying attention, because on Sunday, the good folks at YouTube will throw an awards show together, and now that they’ve announced the nominees, I’m here to help you crush. That. Office pool.

Breakthrough Artist of the Year 

Let’s start with the category for nominees that have experienced “the biggest growth in views and subscribers”:

• Kendrick Lamar 
• Macklemore & Ryan Lewis 
• Passenger 
• Naughty Boy 
• Rudimental 

While Passenger’s brand of catchy acoustic folk-rock is, I’m sure, a big hit at the Starbucks, I’m not sure all the moms that fell in love with them will be voting here. Rudimental and Naughty Boy have creative videos, but they don’t have much name recognition – and considering that the voting for the awards ensures that this is an even bigger popularity contest than the VMAs, that’s going to hurt them both. That leaves Kendrick Lamar and Macklemore & Ryan Lewis, both very successful hip hop artists. While Macklemore & Ryan Lewis’ songs about shopping at a thrift store are quite catchy, Kendrick Lamar is (in my humble opinion) the best rapper out there now. There’s no one else close. So it’ll be Macklemore & Ryan Lewis! The best guy never wins.

Artist of the Year 

This next category is for the most watched, shared, liked, and subscribed-to artists on YouTube: 

• Eminem 
• Justin Bieber 
• Katy Perry 
• Macklemore & Ryan Lewis 
• Taylor Swift 
• Rihanna 
• Nicki Minaj 
• One Direction 
• Epic Rap Battles of History 
• PSY 

That’s a lot of big names, but it doesn’t matter in the least since Taylor Swift will win this one hands down. First, all the Swifties (not to be confused with Swiffers) will use the fact that her ex-boyfriend is in the same category as a rallying cry to vote their girl Taylor to victory. Second, Taylor Swift is part of a five person council – including Oprah, Andy Cohen, Brett Favre, and Papa John – that controls every aspect of our world. The sooner you recognize this fact and accept it, the more likely you’ll be safe in our dystopian near future.

Response of the Year 

The first category that’s unique to YouTube’s platform highlights the top “unofficial” fan videos based on views, shares and other activity:

• Boyce Avenue, featuring Fifth Harmony doing “Mirrors” 
• Jayesslee doing “Gangnam Style” 
• Lindsey Stirling and Pentatonix doing “Radioactive” 
• ThePianoGuys doing “Titanium/Pavane” 
• Walk Off the Earth, featuring KRNFX doing “I Knew You Were Trouble” 

It’s kind of lame that many of these videos are well-produced, sleek, and professional-looking – shouldn’t this category be dominated by enthusiastic amateurs? The two exceptions are Walk Off the Earth and Jayesslee; both have great voices, but only one has an instrument (Jayesslee). Attention all a cappella groups: Just because Glee was popular doesn’t mean you don’t need a backing band. I’m going with Jayesslee.

YouTube Phenomenon 

Another award that is unique to YouTube, this one showcases the videos that you couldn’t escape this year, the videos that inspired the most fan covers, responses, and parodies:

•  “Thrift Shop” by Macklemore & Ryan Lewis 
• “Diamonds” by Rihanna 
• “Gangnam Style” by PSY 
• “Harlem Shake” Original Army Edition 
• “I Knew You Were Trouble” by Taylor Swift 

While “Thrift Shop” and “Diamonds” were certainly popular, I’m not sure I’d call them a phenomenon like “Gangnam Style,” which for some unexplained reason is still included in the nominees for the past 12 months despite being published in July of 2012. Maybe they count like dog years. Or maybe they count it because the video is still technically on YouTube. If that’s the case can I put my vote in for “Thriller” for “Video of the Year” for this year and next? The one true phenomenon this year was “Harlem Shake” and if there is true justice in the world and a God in heaven, it will win this category. Well, there is! But unfortunately for the Norwegian Army, that God’s name is Taylor Swift and she’s in this category, too. Congratulations Taylor! I believe in you! I do! Don’t hurt me please.

Innovation of the Year 

This is the category I was personally most excited to see; it celebrates the most unique and creative videos on YouTube:

• “Endless Fantasy” by Anamanaguchi 
• “Ingenue” by Atoms For Peace 
• “Lilies” by Bat For Lashes 
• “See Me Standing” by DeStorm 
• “Say That” by Toro Y Moi 

When MTV stopped playing music videos 73 years ago, it didn’t just mean reality shows like “16 and Pregnant” would pollute the airways and be a sign of apocalypse; it meant that creative, experimental filmmaking lost its biggest platform. Before Spike Jonze made this, he made this and this. All of these nominees are amazing, and if I could be sincere for a minute I’d like to point out how inspiring it is that artistry of this level is still being created around music and we should all take a few moments to celebrate this.

Having said that, I’m picking Toro Y Moi, because this video looks like someone ran Tiger Woods through a Williamsburg hipster filter and filmed him singing in the woods, which is sort of hilarious.

Video of the Year 

That leaves us with just the final award, the crème de la crème, the big Kahuna. Video of the Year nominees are “the most loved, watched, and shared videos on YouTube over the last 12 months”:

• “Same Love” by Macklemore & Ryan Lewis, featuring Mary Lambert
• “Heart Attack” by Demi Lovato
• “Barack Obama vs Mitt Romney” by Epic Rap Battles Of History
• “I Got A Boy” by Girls’ Generation
• “Beauty And A Beat” by Justinn Bieber, featuring Nicki Minaj
• “Applause” by Lady Gaga
• “Best Song Ever” by One Direction
• “Gentlemen” by PSY
• “Come and Get It” by Selena Gomez
• “We Can’t Stop” by Miley Cyrus

This one’s tough to break down. The nomination includes half of the past election year, so do I pick “Obama vs. Romney”? Demi Lovato is a person, right? Maybe she could win. PSY? Wait, he had another song? Just go away. Maybe it’s One Direction? You know, call me crazy, but I don’t think “Best Song Ever” is the best song ever. This is tough…

Okay, I think I got it. After some careful consideration, there’s only one video in this bunch that became a cultural phenomenon; only one video that was parodied on Saturday Night Live. Yes, I’m speaking of the artist that everyone loves to hate, and also pretends to be offended by. This was Miley Cyrus’ year, good or bad, tongue or … well, more tongue and the YouTube Music Awards is going to be her party, so she can do what she wants.

Look, I’m not happy about it either, but it’s obvious from the nomination list that YouTube is less interested in innovating the concept of a music awards show and making it native to a non-linear platform than it is in creating some sort of popularity-driven traffic success. And we all know that Miley Cyrus isn’t just traffic gold, she’s traffic platinum.

Besides, this isn’t about who should win or lose, this is about Marci in accounting. Now go set up your office YouTube Music Awards pool so you can crush it this weekend and win Marci’s heart.

Article by Peter Soldinger / Digital Trends.com / (SOURCE)

New Video: 2 Chainz - Used 2